Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10 /
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| Format: | eBook |
| Language: | English |
| Published: |
Forth Worth, Texas USA :
GCBII Productions, LLC,
[2019]
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| Online Access: | Click to View |
| Physical Description: | 1 online resource (552 pages) |
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| ISBN: | 9780578470023 (e-book) |