Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10 /

Bibliographic Details
Main Author: Bruner, Gordon C., II, (Author)
Format: eBook
Language:English
Published: Forth Worth, Texas USA : GCBII Productions, LLC, [2019]
Subjects:
Online Access:Click to View
LEADER 01714nam a2200385 i 4500
001 EBC5731640
003 MiAaPQ
005 20200520144314.0
006 m o d |
007 cr cnu||||||||
008 190401s2019 txu o 000 0 eng d
020 |z 9781796226997 
020 |a 9780578470023 (e-book) 
035 |a (MiAaPQ)EBC5731640 
035 |a (Au-PeEL)EBL5731640 
035 |a (OCoLC)1089445830 
040 |a MiAaPQ  |b eng  |e rda  |e pn  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5415.3  |b .B786 2019 
082 0 |a 658.827  |2 23 
100 1 |a Bruner, Gordon C.,  |c II,  |e author. 
245 1 0 |a Marketing scales handbook.  |p Multi-item measures for consumer insight research.  |n Volume 10 /  |c Gordon C. Bruner II. 
264 1 |a Forth Worth, Texas USA :  |b GCBII Productions, LLC,  |c [2019] 
264 4 |c 2019 
300 |a 1 online resource (552 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing research  |x Statistical methods  |v Handbooks, manuals, etc. 
650 0 |a Scaling (Social sciences)  |v Handbooks, manuals, etc. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Bruner, Gordon C., II.  |t Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10.  |d Forth Worth, Texas USA : GCBII Productions, LLC, c2019   |h 552 pages   |z 9781796226997 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=5731640  |z Click to View