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EBC5731640 |
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|a 658.827
|2 23
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| 100 |
1 |
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|a Bruner, Gordon C.,
|c II,
|e author.
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| 245 |
1 |
0 |
|a Marketing scales handbook.
|p Multi-item measures for consumer insight research.
|n Volume 10 /
|c Gordon C. Bruner II.
|
| 264 |
|
1 |
|a Forth Worth, Texas USA :
|b GCBII Productions, LLC,
|c [2019]
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| 264 |
|
4 |
|c 2019
|
| 300 |
|
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|a 1 online resource (552 pages)
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
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|a Description based on print version record.
|
| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
|
0 |
|a Marketing research
|x Statistical methods
|v Handbooks, manuals, etc.
|
| 650 |
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0 |
|a Scaling (Social sciences)
|v Handbooks, manuals, etc.
|
| 655 |
|
4 |
|a Electronic books.
|
| 776 |
0 |
8 |
|i Print version:
|a Bruner, Gordon C., II.
|t Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10.
|d Forth Worth, Texas USA : GCBII Productions, LLC, c2019
|h 552 pages
|z 9781796226997
|
| 797 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=5731640
|z Click to View
|
