Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10 - Bruner, Gordon C., II (Forth Worth, Texas USA : GCBII Productions, LLC, 2019)
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing research -- Statistical methods -- Handbooks, manuals, etc; Scaling (Social sciences) -- Handbooks, manuals, etc; Electronic books