Resisting McDonaldization

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Smart, Barry.
Format: Electronic eBook
Language:English
Published: London ; Thousand Oaks [Calif.] : Sage, 1999.
Subjects:
Online Access:Click to View
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245 0 0 |a Resisting McDonaldization  |h [electronic resource] /  |c edited by Barry Smart. 
260 |a London ;  |a Thousand Oaks [Calif.] :  |b Sage,  |c 1999. 
300 |a x, 261 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
610 2 0 |a McDonald's Corporation. 
650 0 |a Consumer behavior. 
650 0 |a Franchises (Retail trade) 
650 0 |a Marketing. 
650 0 |a Consumption (Economics) 
650 0 |a Capitalism. 
650 0 |a Fast food restaurants. 
650 0 |a Industrial management. 
655 4 |a Electronic books. 
700 1 |a Smart, Barry. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=537830  |z Click to View