Description: Resisting McDonaldization

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Smart, Barry.
Format:	Electronic eBook
Language:	English
Published:	London ; Thousand Oaks [Calif.] : Sage, 1999.
Subjects:	McDonald's Corporation. Consumer behavior. Franchises (Retail trade) Marketing. Consumption (Economics) Capitalism. Fast food restaurants. Industrial management. Electronic books.
Online Access:	Click to View

Description
Physical Description:	x, 261 p. : ill.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780857026187 (electronic bk.)