Holdings: Resisting McDonaldization

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Smart, Barry.
Format:	Electronic eBook
Language:	English
Published:	London ; Thousand Oaks [Calif.] : Sage, 1999.
Subjects:	McDonald's Corporation. Consumer behavior. Franchises (Retail trade) Marketing. Consumption (Economics) Capitalism. Fast food restaurants. Industrial management. Electronic books.
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