Managing brands in 4D : understanding perceptual, emotional, social and cultural branding /

Bibliographic Details
Main Author: Pogorzelski, Jacek, (Author)
Format: eBook
Language:English
Published: Bingley : Emerald Publishing Limited, [2018]
Subjects:
Online Access:Click to View
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264 4 |c 2018 
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590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
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776 0 8 |i Print version:  |a Pogorzelski, Jacek.  |t Managing brands in 4D : understanding perceptual, emotional, social and cultural branding.  |d Bingley : Emerald Publishing Limited, c2018   |h 242 pages   |z 9781787561038 
797 2 |a ProQuest (Firm) 
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