Managing brands in 4D : understanding perceptual, emotional, social and cultural branding - Pogorzelski, Jacek (Bingley : Emerald Publishing Limited, 2018)
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Brand name products -- Management; Electronic books