Managing brands in 4D : understanding perceptual, emotional, social and cultural branding /
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| Format: | eBook |
| Language: | English |
| Published: |
Bingley :
Emerald Publishing Limited,
[2018]
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| Online Access: | Click to View |
| Physical Description: | 1 online resource (242 pages) |
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| ISBN: | 9781787561021 (e-book) |