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01979nam a2200445 i 4500 |
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EBC5207967 |
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MiAaPQ |
| 005 |
20200520144314.0 |
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m o d | |
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cr cnu|||||||| |
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180124t20162013enka ob 001 0 eng d |
| 020 |
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|z 9781409444619
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|a 9781317185284
|q (electronic bk.)
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|a (MiAaPQ)EBC5207967
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|a (Au-PeEL)EBL5207967
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|a (CaPaEBR)ebr11489950
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|a (OCoLC)1018146492
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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4 |
|a HF5415.126
|b .A377 2016
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0 |
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|a 658.8120285574
|2 23
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| 245 |
0 |
0 |
|a Advanced database marketing :
|b innovative methodologies and applications for managing customer relationships /
|c edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.
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| 264 |
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1 |
|a London, England ;
|a New York, New York :
|b Routledge,
|c 2016.
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| 264 |
|
4 |
|c 2013
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| 300 |
|
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|a 1 online resource (382 pages) :
|b illustrations, tables
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| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a computer
|2 rdamedia
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| 338 |
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|a online resource
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
|
| 588 |
|
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|a Description based on print version record.
|
| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Database marketing.
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| 650 |
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0 |
|a Consumer profiling.
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| 650 |
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0 |
|a Customer relations.
|
| 655 |
|
4 |
|a Electronic books.
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| 700 |
1 |
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|a Coussement, Kristof,
|e editor.
|
| 700 |
1 |
|
|a Bock, Koen W. de,
|e editor.
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| 700 |
1 |
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|a Neslin, Scott A.,
|d 1952-
|e editor.
|
| 776 |
0 |
8 |
|i Print version:
|t Advanced database marketing : innovative methodologies and applications for managing customer relationships.
|d London, England ; New York, New York : Routledge, 2016, c2013
|h xx, 324 pages
|z 9781409444619
|w 2012032138
|
| 797 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=5207967
|z Click to View
|
