Coussement, K., Bock, K. W. d., & Neslin, S. A. (2016). Advanced database marketing: Innovative methodologies and applications for managing customer relationships. London, England ; New York, New York: Routledge.
Chicago Style CitationCoussement, Kristof,, Koen W. de Bock, and Scott A. Neslin. Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships. London, England ; New York, New York: Routledge, 2016.
MLA CitationCoussement, Kristof,, Koen W. de Bock, and Scott A. Neslin. Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships. London, England ; New York, New York: Routledge, 2016.
Warning: These citations may not always be 100% accurate.