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01801nam a2200421 i 4500 |
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EBC5157556 |
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MiAaPQ |
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20200520144314.0 |
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180206t20182018gw a o 000 0 eng d |
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|z 9781501515767
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|a 9781501507304
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|a (OCoLC)1020028128
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|e rda
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|d MiAaPQ
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|a HF5415
|b .D385 2018
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| 082 |
0 |
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|a 658.4038
|2 23
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1 |
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|a Davis, John A.,
|e author.
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| 245 |
1 |
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|a Measuring marketing :
|b the 110+ essential metrics every marketer needs /
|c John A. Davis.
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| 250 |
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|a Third edition.
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| 264 |
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1 |
|a Berlin, [Germany] ;
|a Boston, [Massachusetts] :
|b De G Press,
|c 2018.
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| 264 |
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4 |
|c 2018
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| 300 |
|
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|a 1 online resource (392 pages) :
|b illustrations
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a computer
|2 rdamedia
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| 338 |
|
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|a online resource
|2 rdacarrier
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| 588 |
|
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|a Description based on online resource; title from PDF title page (EBC, viewed February 6, 2018).
|
| 590 |
|
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Marketing
|x Evaluation.
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| 650 |
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0 |
|a Marketing research.
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| 655 |
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4 |
|a Electronic books.
|
| 776 |
0 |
8 |
|i Print version:
|a Davis, John A.
|t Measuring marketing : the 110+ essential metrics every marketer needs.
|b Third edition.
|d Berlin, [Germany] ; Boston, [Massachusetts] : De G Press, c2018
|h xvi, 375 pages
|z 9781501515767
|
| 797 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=5157556
|z Click to View
|
