APA Citation

Davis, J. A. (2018). Measuring marketing: The 110+ essential metrics every marketer needs (Third edition.). Berlin, [Germany] ; Boston, [Massachusetts]: De G Press.

Chicago Style Citation

Davis, John A.. Measuring Marketing: The 110+ Essential Metrics Every Marketer Needs. Third edition. Berlin, [Germany] ; Boston, [Massachusetts]: De G Press, 2018.

MLA Citation

Davis, John A.. Measuring Marketing: The 110+ Essential Metrics Every Marketer Needs. Third edition. Berlin, [Germany] ; Boston, [Massachusetts]: De G Press, 2018.

Warning: These citations may not always be 100% accurate.