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Smart ball marketing the myth and managing the reality of major league baseball /

Bibliographic Details
Main Author:	Lewis, Robert
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	Jackson : University Press of Mississippi, c2010.
Subjects:	Baseball > Economic aspects > United States. Baseball > United States > Marketing. Baseball > United States > Management. Electronic books.
Online Access:	Click to View

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