Smart ball marketing the myth and managing the reality of major league baseball - Lewis, Robert (Robert F.); ProQuest (Firm) (Jackson : University Press of Mississippi, 2010)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Baseball -- Economic aspects -- United States; Baseball -- United States -- Marketing; Baseball -- United States -- Management; Electronic books