Description: Handbook of marketing decision models /

Bibliographic Details
Other Authors:	Wierenga, B., (Editor), van der Lans, Ralf, (Editor)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Springer, 2017.
Edition:	Second edition.
Series:	International series in operations research & management science ; Volume 254.
Subjects:	Marketing > Decision making > Mathematical models. Electronic books.
Online Access:	Click to View

Description
Physical Description:	1 online resource (598 pages) : illustrations.
Bibliography:	Includes bibliographical references at the end of each chapters and index.
ISBN:	9783319569413 (e-book)
ISSN:	2214-7934 ;