Wierenga, B., & van der Lans, R. (2017). Handbook of marketing decision models (Second edition.). Cham, Switzerland: Springer.
Chicago Style CitationWierenga, B.,, and Ralf van der Lans. Handbook of Marketing Decision Models. Second edition. Cham, Switzerland: Springer, 2017.
MLA CitationWierenga, B.,, and Ralf van der Lans. Handbook of Marketing Decision Models. Second edition. Cham, Switzerland: Springer, 2017.
Warning: These citations may not always be 100% accurate.