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|b .H363 2017
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|a 658.8002855369
|2 23
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|a Handbook of marketing decision models /
|c Berend Wierenga, Ralf van der Lans, editors.
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|a Second edition.
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|a Cham, Switzerland :
|b Springer,
|c 2017.
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264 |
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|c 2017
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300 |
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|a 1 online resource (598 pages) :
|b illustrations.
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336 |
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|a text
|2 rdacontent
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|a computer
|2 rdamedia
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|a online resource
|2 rdacarrier
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|a International Series in Operations Research & Management Science,
|x 2214-7934 ;
|v Volume 254
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|a Includes bibliographical references at the end of each chapters and index.
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|a Description based on print version record.
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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650 |
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|a Marketing
|x Decision making
|x Mathematical models.
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655 |
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4 |
|a Electronic books.
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700 |
1 |
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|a Wierenga, B.,
|e editor.
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700 |
1 |
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|a van der Lans, Ralf,
|e editor.
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776 |
0 |
8 |
|i Print version:
|t Handbook of marketing decision models.
|b Second edition.
|d Cham, Switzerland : Springer, c2017
|h xi, 598 pages
|k International series in operations research & management science ; Volume 254.
|z 9783319569390
|w 2017938315
|
797 |
2 |
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|a ProQuest (Firm)
|
830 |
|
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|a International series in operations research & management science ;
|v Volume 254.
|
856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=4914135
|z Click to View
|