Handbook of marketing decision models /

Bibliographic Details
Other Authors: Wierenga, B., (Editor), van der Lans, Ralf, (Editor)
Format: eBook
Language:English
Published: Cham, Switzerland : Springer, 2017.
Edition:Second edition.
Series:International series in operations research & management science ; Volume 254.
Subjects:
Online Access:Click to View
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245 0 0 |a Handbook of marketing decision models /  |c Berend Wierenga, Ralf van der Lans, editors. 
250 |a Second edition. 
264 1 |a Cham, Switzerland :  |b Springer,  |c 2017. 
264 4 |c 2017 
300 |a 1 online resource (598 pages) :  |b illustrations. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 1 |a International Series in Operations Research & Management Science,  |x 2214-7934 ;  |v Volume 254 
504 |a Includes bibliographical references at the end of each chapters and index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing  |x Decision making  |x Mathematical models. 
655 4 |a Electronic books. 
700 1 |a Wierenga, B.,  |e editor. 
700 1 |a van der Lans, Ralf,  |e editor. 
776 0 8 |i Print version:  |t Handbook of marketing decision models.  |b Second edition.  |d Cham, Switzerland : Springer, c2017   |h xi, 598 pages   |k International series in operations research & management science ; Volume 254.  |z 9783319569390   |w 2017938315 
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830 0 |a International series in operations research & management science ;  |v Volume 254. 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=4914135  |z Click to View