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Creating market insight how firms create value from market understanding /

Bibliographic Details
Main Author:	Smith, Brian D. 1961-
Corporate Author:	ProQuest (Firm)
Other Authors:	Raspin, Paul G.
Format:	Electronic eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.
Subjects:	Marketing > Management. Marketing > Planning. Problem solving. Organizational effectiveness. Electronic books.
Online Access:	Click to View

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