Creating market insight how firms create value from market understanding /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, England ; Hoboken, NJ :
John Wiley & Sons,
c2008.
|
| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | ix, 318 p. : ill. |
|---|---|
| Bibliography: | Includes bibliographical references (p. [303]-307) and indexes. |