Creating market insight how firms create value from market understanding /

Bibliographic Details
Main Author: Smith, Brian D. 1961-
Corporate Author: ProQuest (Firm)
Other Authors: Raspin, Paul G.
Format: Electronic eBook
Language:English
Published: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.
Subjects:
Online Access:Click to View
LEADER 01508nam a2200397 a 4500
001 EBC470339
003 MiAaPQ
005 20200520144314.0
006 m o d |
007 cr cn|||||||||
008 080114s2008 enka sb 001 0 eng
010 |z  2008001326 
020 |z 9780470986530 (cloth) 
020 |z 0470986530 (cloth) 
035 |a (MiAaPQ)EBC470339 
035 |a (Au-PeEL)EBL470339 
035 |a (CaPaEBR)ebr10301427 
035 |a (CaONFJC)MIL234980 
035 |a (OCoLC)609849149 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5415.13  |b .S594 2008 
082 0 4 |a 658.8/02  |2 22 
100 1 |a Smith, Brian D.  |q (Brian David),  |d 1961- 
245 1 0 |a Creating market insight  |h [electronic resource] :  |b how firms create value from market understanding /  |c Brian D Smith, Paul G. Raspin. 
260 |a Chichester, England ;  |a Hoboken, NJ :  |b John Wiley & Sons,  |c c2008. 
300 |a ix, 318 p. :  |b ill. 
504 |a Includes bibliographical references (p. [303]-307) and indexes. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing  |x Management. 
650 0 |a Marketing  |x Planning. 
650 0 |a Problem solving. 
650 0 |a Organizational effectiveness. 
655 4 |a Electronic books. 
700 1 |a Raspin, Paul G. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=470339  |z Click to View