Description: The marketing power of emotion /

Bibliographic Details
Main Authors:	O'Shaughnessy, John, 1927- (Author), O'Shaughnessy, Nicholas J., 1954- (Author)
Format:	eBook
Language:	English
Published:	New York, New York : Oxford University Press, 2003.
Subjects:	Consumer behavior. Consumers > Psychology. Marketing > Psychological aspects. Advertising > Psychological aspects. Decision making > Psychological aspects. Emotions > Economic aspects. Electronic books.
Online Access:	Click to View

Description
Item Description:	Includes index.
Physical Description:	1 online resource (283 pages) : illustrations
ISBN:	9780195348668