Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry /

This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their ideas t...

Full description

Bibliographic Details
Main Authors: Enz, Cathy A., 1956-, (Author), Kimes, Sheryl E., (Author), Siguaw, Judy A., (Author), Verma, Rohit., (Author), Walsh, Kate., (Author)
Other Authors: Withiam, Glenn., (Editor)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edition:First edition.
Series:Service systems and innovations in business and society collection.
Subjects:
Online Access:Click to View

Similar Items