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Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry /

This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their ideas t...

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Bibliographic Details
Main Authors: Enz, Cathy A., 1956-, (Author), Kimes, Sheryl E., (Author), Siguaw, Judy A., (Author), Verma, Rohit., (Author), Walsh, Kate., (Author)
Other Authors: Withiam, Glenn., (Editor)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edition:First edition.
Series:Service systems and innovations in business and society collection.
Subjects:
Hospitality industry > Management.
Tourism > Management.
Technological innovations.
customer service
food-service concepts
hospitality innovation
human resources
innovation
innovation strategy
international hotel operation
lodging concepts
technology innovation
Electronic books.
Online Access:Click to View
Table of Contents:
  • 1. The nature of innovation
  • 2. Improving the customer experience
  • 3. Better human resources for improved operations
  • 4. Sustainability innovation
  • 5. Applying technology for corporate success
  • 6. Innovative restaurant concepts
  • 7. Lodging concept innovation
  • 8. Strategic intermediation
  • 9. Achieving success through innovation
  • About the authors
  • Index.

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