Cover Image

Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress /

Bibliographic Details
Other Authors: Winer, Russell S., (Editor), Petruzzellis, Luca, (Editor)
Format: eBook
Language:English
Published: [Cham, Switzerland] : Springer, 2016.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Business.
Internet marketing.
Customer relations > Management.
Electronic books.
Online Access:Click to View
LEADER 02085nam a2200457 i 4500
001 EBC4572601
003 MiAaPQ
005 20200917021826.0
006 m o d |
007 cr cnu||||||||
008 160714t20162016sz a ob 000 0 eng d
020 |z 9783319298764 
020 |a 9783319298771 (e-book) 
035 |a (MiAaPQ)EBC4572601 
035 |a (Au-PeEL)EBL4572601 
035 |a (CaPaEBR)ebr11231841 
035 |a (CaONFJC)MIL937582 
035 |a (OCoLC)952932163 
040 |a MiAaPQ  |b eng  |e rda  |e pn  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5351  |b .R435 2016 
082 0 |a 650  |2 23 
245 0 0 |a Rediscovering the essentiality of marketing :  |b proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress /  |c Luca Petruzzellis. 
264 1 |a [Cham, Switzerland] :  |b Springer,  |c 2016. 
264 4 |c 2016 
300 |a 1 online resource (910 pages) :  |b illustrations, tables. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 0 |a Developments in Marketing Science: Proceedings of the Academy of Marketing Science,  |x 2363-6173 
504 |a Includes bibliographical references. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Business. 
650 0 |a Internet marketing. 
650 0 |a Customer relations  |x Management. 
655 4 |a Electronic books. 
700 1 |a Winer, Russell S.,  |e editor. 
700 1 |a Petruzzellis, Luca,  |e editor. 
776 0 8 |i Print version:  |t Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress.  |d [Cham, Switzerland] : Springer, c2016   |h xxxiii, 987 pages   |k Developments in Marketing Science: Proceedings of the Academy of Marketing Science   |z 9783319298764   |w 2016945753 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=4572601  |z Click to View 

Similar Items