Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress /
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
[Cham, Switzerland] :
Springer,
2016.
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| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | 1 online resource (910 pages) : illustrations, tables. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783319298771 (e-book) |
| ISSN: | 2363-6173 |