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Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress /

Bibliographic Details
Other Authors: Winer, Russell S., (Editor), Petruzzellis, Luca, (Editor)
Format: eBook
Language:English
Published: [Cham, Switzerland] : Springer, 2016.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Business.
Internet marketing.
Customer relations > Management.
Electronic books.
Online Access:Click to View
Description
Physical Description:1 online resource (910 pages) : illustrations, tables.
Bibliography:Includes bibliographical references.
ISBN:9783319298771 (e-book)
ISSN:2363-6173

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