Winer, R. S., & Petruzzellis, L. (2016). Rediscovering the essentiality of marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress. [Cham, Switzerland]: Springer.
Chicago Style CitationWiner, Russell S.,, and Luca Petruzzellis. Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. [Cham, Switzerland]: Springer, 2016.
MLA CitationWiner, Russell S.,, and Luca Petruzzellis. Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. [Cham, Switzerland]: Springer, 2016.
Warning: These citations may not always be 100% accurate.