Digital engagement internet marketing that captures customers and builds intense brand loyalty /

Bibliographic Details
Main Author: Harden, Leland.
Corporate Author: ProQuest (Firm)
Other Authors: Heyman, Bob, 1948-
Format: Electronic eBook
Language:English
Published: New York : American Management Association, c2009.
Subjects:
Online Access:Click to View
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100 1 |a Harden, Leland. 
245 1 0 |a Digital engagement  |h [electronic resource] :  |b internet marketing that captures customers and builds intense brand loyalty /  |c Leland Harden and Bob Heyman. 
260 |a New York :  |b American Management Association,  |c c2009. 
300 |a xii, 244 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Internet marketing. 
650 0 |a Brand loyalty. 
655 4 |a Electronic books. 
700 1 |a Heyman, Bob,  |d 1948- 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=434981  |z Click to View