Digital engagement internet marketing that captures customers and builds intense brand loyalty - Harden, Leland; Heyman, Bob, 1948-; ProQuest (Firm) (New York : American Management Association, 2009)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Internet marketing; Brand loyalty; Electronic books