Sold American consumption and citizenship, 1890-1945 /

Bibliographic Details
Main Author: McGovern, Charles.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Chapel Hill : University of North Carolina Press, c2006.
Subjects:
Online Access:Click to View
Table of Contents:
  • Advertisers and consumers, 1890-1930
  • The nationalization of consumers : the political language of American advertising, 1890-1930
  • Making consumption American : advertisers, consumers, and national identity
  • Social science and the pragmatic consumer, 1890-1928
  • The science of purchasing
  • Redefining consumption at consumers' research
  • Consumer professionals in the Depression
  • The American way of life : folklores of capitalism, 1935-1939
  • Fighting for the American way : consumption and Americanism, 1935-1945.