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01762nam a2200421 i 4500 |
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EBC3568232 |
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MiAaPQ |
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20200520144314.0 |
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150824t20152015sz a ob 001 0 eng d |
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|z 9783319182353
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|a 9783319182360 (e-book)
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|a (MiAaPQ)EBC3568232
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|a (CaPaEBR)ebr11089498
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|a (CaONFJC)MIL820331
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|a (OCoLC)917886353
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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4 |
|a HF5415.1255
|b .H363 2015
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0 |
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|a 658.827
|2 23
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| 245 |
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|a Handbook of media branding /
|c Gabriele Siegert [and three others], editors.
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| 264 |
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1 |
|a Cham, Switzerland :
|b Springer,
|c 2015.
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| 264 |
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4 |
|c 2015
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| 300 |
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|a 1 online resource (405 pages) :
|b illustrations, tables
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| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a computer
|2 rdamedia
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| 338 |
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|a online resource
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references at the end of each chapters and index.
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| 588 |
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|a Description based on online resource; title from PDF title page (ebrary, viewed August 24, 2015).
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| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Branding (Marketing)
|v Handbooks, manuals, etc.
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| 650 |
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0 |
|a Mass media
|x Management
|v Handbooks, manuals, etc.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Siegert, Gabriele,
|e editor.
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| 776 |
0 |
8 |
|i Print version:
|t Handbook of media branding.
|d Cham, Switzerland : Springer, c2015
|h ix, 414 pages
|z 9783319182353
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| 797 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3568232
|z Click to View
|
