Holdings: Handbook of media branding /

Bibliographic Details
Other Authors:	Siegert, Gabriele, (Editor)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Springer, 2015.
Subjects:	Branding (Marketing) > Handbooks, manuals, etc. Mass media > Management > Handbooks, manuals, etc. Electronic books.
Online Access:	Click to View

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