Description: Handbook of media branding /

Bibliographic Details
Other Authors:	Siegert, Gabriele, (Editor)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Springer, 2015.
Subjects:	Branding (Marketing) > Handbooks, manuals, etc. Mass media > Management > Handbooks, manuals, etc. Electronic books.
Online Access:	Click to View

Description
Physical Description:	1 online resource (405 pages) : illustrations, tables
Bibliography:	Includes bibliographical references at the end of each chapters and index.
ISBN:	9783319182360 (e-book)