Game-changing strategies how to create new market space in established industries by breaking the rules /

Bibliographic Details
Main Author: Markides, Constantinos.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: San Francisco, CA : Jossey-Bass, c2008.
Edition:1st ed.
Subjects:
Online Access:Click to View
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245 1 0 |a Game-changing strategies  |h [electronic resource] :  |b how to create new market space in established industries by breaking the rules /  |c Constantinos C. Markides. 
250 |a 1st ed. 
260 |a San Francisco, CA :  |b Jossey-Bass,  |c c2008. 
300 |a xxv, 222 p. :  |b ill. 
504 |a Includes bibliographical references (p. 205-210) and index. 
505 0 |a The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Creative ability in business. 
650 0 |a Organizational change. 
650 0 |a Corporations  |x Growth. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=343673  |z Click to View