Markides, C. (2008). Game-changing strategies: How to create new market space in established industries by breaking the rules. San Francisco, CA: Jossey-Bass.
Chicago Style CitationMarkides, Constantinos. Game-changing Strategies: How to Create New Market Space in Established Industries By Breaking the Rules. San Francisco, CA: Jossey-Bass, 2008.
MLA CitationMarkides, Constantinos. Game-changing Strategies: How to Create New Market Space in Established Industries By Breaking the Rules. San Francisco, CA: Jossey-Bass, 2008.
Warning: These citations may not always be 100% accurate.