Game-changing strategies how to create new market space in established industries by breaking the rules /

Bibliographic Details
Main Author: Markides, Constantinos.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: San Francisco, CA : Jossey-Bass, c2008.
Edition:1st ed.
Subjects:
Online Access:Click to View
Description
Physical Description:xxv, 222 p. : ill.
Bibliography:Includes bibliographical references (p. 205-210) and index.