Niche envy : marketing discrimination in the digital age /

Bibliographic Details
Main Author: Turow, Joseph, (Author)
Format: eBook
Language:English
Published: Cambridge, Massachusetts ; London, England : The MIT Press, 2006.
Subjects:
Online Access:Click to View
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245 1 0 |a Niche envy :  |b marketing discrimination in the digital age /  |c Joseph Turow. 
264 1 |a Cambridge, Massachusetts ;  |a London, England :  |b The MIT Press,  |c 2006. 
264 4 |c 2006 
300 |a 1 online resource (225 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer profiling. 
650 0 |a Market segmentation. 
650 0 |a Marketing  |x Technological innovations. 
650 0 |a Customer services  |x Technological innovations. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Turow, Joseph.  |t Niche envy : marketing discrimination in the digital age.  |d Cambridge, Massachusetts ; London, England : The MIT Press, c2006   |h viii, 225 pages   |z 9780262201650   |w 2005058409 
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