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Designing Customer-Centric Branchless Banking Offerings

Branchless banking services have taken on a significant challenge: developing new channels through which to provide financial services to customers who have mostly used only cash before. Understanding the customer experience is critical, but focus...

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Bibliographic Details
Main Authors: McKay, Claudia Vonderohe, Seltzer, Yanina Ester
Language:English
en_US
Published: World Bank, Washington, DC 2014
Subjects:
BANKING SERVICES
BEHAVIORS
BLOG
BUSINESS MODEL
COMMUNICATIONS TECHNOLOGIES
COMPETITOR ANALYSIS
CREDIT CARD
CUSTOMER EXPERIENCE
CUSTOMER SEGMENT
CUSTOMER SERVICE
FEMALE
FINANCIAL SERVICE
FINANCIAL SERVICE PROVIDERS
FINANCIAL SERVICES
FOCUS GROUPS
HOMES
IDEA
IDEAS
INCOME
INFORMATION TECHNOLOGY
INNOVATION
INNOVATION PROGRAM
INSIGHTS
INTANGIBLE
INTERFACE
LEADING
LEARNING
MARKET RESEARCH
MARKETING
MATERIAL
MENU
MOBILE NETWORK
MOBILE PHONES
MODEL INNOVATION
NEW PRODUCT
PRODUCT DEVELOPMENT
PRODUCT INNOVATION
PROTOTYPE
PROTOTYPES
RESULT
RESULTS
RETAIL
SALES
SAVINGS
SAVINGS ACCOUNT
SERVICE PROVIDERS
THINKING
TRACK RECORD
TRADITIONAL MARKET
TRANSACTION
USER
USERS
VARIETY
WEB
WEB SITE
WORKPLACE
Online Access:http://documents.worldbank.org/curated/en/2013/12/19539085/designing-customer-centric-branchless-banking-offerings
http://hdl.handle.net/10986/18417

Internet

http://documents.worldbank.org/curated/en/2013/12/19539085/designing-customer-centric-branchless-banking-offerings
http://hdl.handle.net/10986/18417

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