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01896nam a2200421 a 4500 |
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EBC333807 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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cr cn||||||||| |
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071206s2008 caua sb 001 0 eng |
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|z 2007049669
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|z 9780787998301 (cloth)
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|z 0787998303 (cloth)
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|a (MiAaPQ)EBC333807
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|a (Au-PeEL)EBL333807
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|a (CaPaEBR)ebr10226839
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|a (CaONFJC)MIL123738
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|a (OCoLC)476138614
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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4 |
|a HD59.2
|b .H38 2008
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0 |
4 |
|a 658.8/27
|2 22
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| 100 |
1 |
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|a Hatch, Mary Jo.
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| 245 |
1 |
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|a Taking brand initiative
|h [electronic resource] :
|b how companies can align strategy, culture, and identity through corporate branding /
|c Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
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| 250 |
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|a 1st ed.
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| 260 |
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|a San Francisco :
|b Jossey-Bass,
|c c2008.
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| 300 |
|
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|a xix, 266 p. :
|b ill.
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| 500 |
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|a "Reputation Institute publications"--Jacket.
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| 504 |
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|a Includes bibliographical references (p. 247-249) and index.
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| 505 |
0 |
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|a What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Corporate image.
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| 650 |
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0 |
|a Corporate culture.
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| 650 |
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0 |
|a Branding (Marketing)
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Schultz, Majken.
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| 710 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=333807
|z Click to View
|
