Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
c2008.
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| Edition: | 1st ed. |
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| Online Access: | Click to View |
| Item Description: | "Reputation Institute publications"--Jacket. |
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| Physical Description: | xix, 266 p. : ill. |
| Bibliography: | Includes bibliographical references (p. 247-249) and index. |