Enlisting Madison Avenue the marketing approach to earning popular support in theaters of operation /

Bibliographic Details
Main Author: Helmus, Todd C.
Corporate Author: ProQuest (Firm)
Other Authors: Paul, Christopher, 1971-, Glenn, Russell W.
Format: Electronic eBook
Language:English
Published: Santa Monica, CA : RAND Corporation, 2007.
Subjects:
Online Access:Click to View
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245 1 0 |a Enlisting Madison Avenue  |h [electronic resource] :  |b the marketing approach to earning popular support in theaters of operation /  |c Todd C. Helmus, Christopher Paul, Russell W. Glenn. 
260 |a Santa Monica, CA :  |b RAND Corporation,  |c 2007. 
300 |a xxvii, 211 p. :  |b ill. 
504 |a Includes bibliographical references (p. 189-211). 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Military art and science. 
650 0 |a War  |x Protection of civilians. 
655 4 |a Electronic books. 
700 1 |a Paul, Christopher,  |d 1971- 
700 1 |a Glenn, Russell W. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=322555  |z Click to View