Enlisting Madison Avenue the marketing approach to earning popular support in theaters of operation - Helmus, Todd C.; Paul, Christopher, 1971-; Glenn, Russell W.; ProQuest (Firm) (Santa Monica, CA : RAND Corporation, 2007)
Includes bibliographical references (p. 189-211).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Military art and science; War -- Protection of civilians; Electronic books