Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement /
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Berlin, [Germany] ; Heidelberg, [Germany] :
Springer-Verlag,
1997.
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| Series: | Contributions to management science.
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| Subjects: | |
| Online Access: | Click to View |
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