Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement - Zwerina, Klaus (Berlin, [Germany] ; Heidelberg, [Germany] : Springer-Verlag, 1997)
"With 8 Figures and 12 Tables."
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed June 9, 2017).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Consumers' preferences; Electronic books