Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement /
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
Berlin, [Germany] ; Heidelberg, [Germany] :
Springer-Verlag,
1997.
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Series: | Contributions to management science.
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Subjects: | |
Online Access: | Click to View |
Item Description: | "With 8 Figures and 12 Tables." |
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Physical Description: | 1 online resource (173 pages) : illustrations, tables. |
Bibliography: | Includes bibliographical references. |
ISBN: | 9783642500138 (e-book) |