Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement /

Bibliographic Details
Main Author: Zwerina, Klaus, (Author)
Format: eBook
Language:English
Published: Berlin, [Germany] ; Heidelberg, [Germany] : Springer-Verlag, 1997.
Series:Contributions to management science.
Subjects:
Online Access:Click to View
Description
Item Description:"With 8 Figures and 12 Tables."
Physical Description:1 online resource (173 pages) : illustrations, tables.
Bibliography:Includes bibliographical references.
ISBN:9783642500138 (e-book)