Humor in advertising a comprehensive analysis /

Bibliographic Details
Main Author: Gulas, Charles S., 1962-
Corporate Author: ProQuest (Firm)
Other Authors: Weinberger, Marc G.
Format: Electronic eBook
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, Inc., c2006.
Subjects:
Online Access:Click to View

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