Humor in advertising a comprehensive analysis /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Armonk, N.Y. :
M.E. Sharpe, Inc.,
c2006.
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| Online Access: | Click to View |
| Physical Description: | xiv, 240 p. : ill. |
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| Bibliography: | Includes bibliographical references (p. 207-224) and indexes. |