Humor in advertising a comprehensive analysis /

Bibliographic Details
Main Author: Gulas, Charles S., 1962-
Corporate Author: ProQuest (Firm)
Other Authors: Weinberger, Marc G.
Format: Electronic eBook
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, Inc., c2006.
Subjects:
Online Access:Click to View
LEADER 01348nam a22003614a 4500
001 EBC3060578
003 MiAaPQ
005 20200520144314.0
006 m o d |
007 cr cn|||||||||
008 050617s2006 nyua sb 001 0 eng
010 |z  2005017678 
020 |z 0765616130 (alk. paper) 
020 |z 9780765616135 
035 |a (MiAaPQ)EBC3060578 
035 |a (Au-PeEL)EBL3060578 
035 |a (CaPaEBR)ebr10178120 
035 |a (CaONFJC)MIL91265 
035 |a (OCoLC)922957307 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5821  |b .G87 2006 
082 0 4 |a 659.1/02/07  |2 22 
100 1 |a Gulas, Charles S.,  |d 1962- 
245 1 0 |a Humor in advertising  |h [electronic resource] :  |b a comprehensive analysis /  |c Charles S. Gulas and Marc G. Weinberger. 
260 |a Armonk, N.Y. :  |b M.E. Sharpe, Inc.,  |c c2006. 
300 |a xiv, 240 p. :  |b ill. 
504 |a Includes bibliographical references (p. 207-224) and indexes. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Wit and humor in advertising. 
655 4 |a Electronic books. 
700 1 |a Weinberger, Marc G. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3060578  |z Click to View