How to use advertising to build strong brands

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Jones, John Philip.
Format: Electronic eBook
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, c1999.
Subjects:
Online Access:Click to View
LEADER 01390nam a2200397Ia 4500
001 EBC3032407
003 MiAaPQ
005 20200520144314.0
006 m o d |
007 cr cn|||||||||
008 990216s1999 caua sb 001 0 eng d
010 |z  99006165  
020 |z 0761912428 
020 |z 0761912436 
020 |z 076191238X 
020 |z 0761912398 
020 |z 9780761912439 
020 |z 9781452267555 
035 |a (MiAaPQ)EBC3032407 
035 |a (Au-PeEL)EBL3032407 
035 |a (CaPaEBR)ebr10586599 
035 |a (CaONFJC)MIL673447 
035 |a (OCoLC)923690206 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF6161.B4  |b H69 1999 
245 0 0 |a How to use advertising to build strong brands  |h [electronic resource] /  |c edited by John Philip Jones. 
260 |a Thousand Oaks, Calif. :  |b Sage Publications,  |c c1999. 
300 |a 394 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Advertising  |x Brand name products. 
650 0 |a Brand name products. 
655 4 |a Electronic books. 
700 1 |a Jones, John Philip. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3032407  |z Click to View