How to use advertising to build strong brands - Jones, John Philip; ProQuest (Firm) (Thousand Oaks, Calif. : Sage Publications, 1999)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Advertising -- Brand name products; Brand name products; Electronic books